This Day in History: National Beer Day

Stacy Sammul

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 Today is National Beer Day in the United States! This day in history marks the anniversary to the beginning of the end of prohibition. The Cullen-Hauser Act was brought to Congress and was signed by President Franklin D. Roosevelt on March 22, 1933. The Cullen-Hauser Act allowed for the legal sale of beer or wine with an alcohol content of 3.2% or less. The idea was that by selling a lower alcohol content, intoxication was less likely to be a problem. We all know this to be false now, we can see drunken displays contrary to this idea at any college kegger. Even President Roosevelt loved his beer, when he signed the act, he said, “I think this would be a good time for a beer.” The act went into effect on April 7, 1933 and Americans across the country lined up outside of breweries waiting for the golden bubbly brew to quench their 13-year thirst. 1.5 million barrels of beer were guzzled down that day, imagine that kegger. The overindulgence of beer enthusiasts that day inspired a national holiday.

              In 2009, a young man from Richmond, VA named Mike Connolly pestered his friend about his ingenious idea to celebrate the Cullen-Hauser Act by making it a holiday. Reluctantly, Justin Smith, took to social media to promote his new holiday. Smith’s social media promotions were eventually noticed by a developer of a drinking app for your smartphone called Untapped. The app is a social media platform for the beer enthusiasts, it features recommendations, local events in your area, and allows you to expand your beer knowledge by gaining badges on the app when you try new beers. Untapped created a special badge for National Beer day that gave users extra points for checking in to drink beer that day. This helped gain popularity for the holiday and this year, Virginia Governor, Terry McAuliffe, officially recognized today as National Beer Day.

Anybody of legal age should salute Mr. Cullen and Hauser today with their favorite frosty beverage, thank the men that made it possible today to legally enjoy a cold brew on a hot sunny day. Cheers to beer and as always, drink responsibly!

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This Day in History: National Beer Day